Willow Root celebrated its first storefront location with a new identity. As "no crystal shit" licensed therapists, the masseuse at Willow Root focus on the the medical benefits of massage. Although their philosophy is rooted in science, they also value striking a balance with nature. This inspired the name: Willow Root. Armed with these company principles, I created a clean and minimal word mark and icon reflective of a visual synergy between science and nature. Application of the identity strives for subtle, which can be seen in the print materials, environment, products, merchandising, and more.