Music by the Lake — a small summer concert series held on the shores of Geneva Lake, Wisconsin — sought to refresh their identity with a new logo and identity suite to appeal to new visitors without losing returning guests.
After pitching three concepts, my in-house team launched an identity rooted in historical significance with modern graphic elements. Photography was redirected to focus on the unique MBTL experience and to highlight the beautiful setting.
The series continues to surpass ticket sales goals annually, but more important to the client, engagement immediately swelled. In the first year, the refreshed brand attracted more than 1,000 first-time ticket buyers, 200 donors, and 7,600 attendees.
Deliverables: Print, Web, Email, Environment, Social, Video
My Roles: Art/Creative Direction, Brand Management, Concept Development, Content Creation, Design Management, Graphic Design, Production Quality Control, Project Management, Vendor Management

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