Under my direction, Aurora University's in-house creative team brought the institution's communication and marketing into the twenty-first century through the launch of a new logo and identity with contemporary typography, color palettes, and photography.
In the first three years, undergraduate enrollment increased by 28.4%. Five years in, we welcomed the largest incoming undergraduate class to date.
In addition to growing enrollment numbers, Aurora University saw a rise in the student profile, including students with higher academic scores, more out-of-state applicants, and sought-after athletes.
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Deliverables: Print, Web, Email, Environment, Social, Video
My Roles: Account/Client Relations, Art/Creative Direction, Brand Management, Concept Development, Content Creation, Design Management, Graphic Design, Production Quality Control, Project Management, Vendor Management
My Roles: Account/Client Relations, Art/Creative Direction, Brand Management, Concept Development, Content Creation, Design Management, Graphic Design, Production Quality Control, Project Management, Vendor Management
