My College Summit guides high school students and their families through the college-search journey to locate the best-fit college choice for their student. Before launching their services in the Fox River Valley region, MCS enlisted my help to design their logo, identity suite, website, and marketing items.
With a name like My College Summit, inspiration was plentiful. After presenting several logo options, MCS chose this mark for its clever combination of a mountain peak (ahem, summit) and book. The color palette, icons, and imagery further support the hiking themes found throughout their materials.
One year after launching their business, the demand for My College Summit is greater than their capacity. In my opinion, that’s a good problem to have!
...
Deliverables: Logo, Identity Assets, Print, Web, Social
My Roles: Account/Client Relations, Concept Development, Graphic Design, Project Management
My Roles: Account/Client Relations, Concept Development, Graphic Design, Project Management
Additional Logo Concepts Presented