To revitalize the AU Spartans’ athletic brand, I began by rooting it with a past, historically-significant AU symbol. To modernize the mark, I gave it dimension and enhanced identity flexibility through separate secondary marks. Introduction of a new typeface and graphic elements aligned with the grit of Spartan-athletes, expanded the brand system further. 
This robust identity outfitted the Aurora University Athletic department with a unified, dynamic brand that the whole team was excited to put into practice. Over several years, we rolled it out across print and digital materials, uniforms, and throughout the physical facilities.
Deliverables: Print, Web, Email, Environment, Social, Video
My Roles: Account/Client Relations, Art/Creative Direction, Brand Management, Concept Development, Content Creation, Design Management, Graphic Design, Production Quality Control, Project Management, Vendor Management

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