To revitalize the AU Spartans’ athletic brand, I began by rooting it with a past, historically-significant AU symbol. To modernize the mark, I gave it dimension and enhanced identity flexibility through separate secondary marks. Introduction of a new typeface and graphic elements aligned with the grit of Spartan-athletes, expanded the brand system further.
This robust identity outfitted the Aurora University Athletic department with a unified, dynamic brand that the whole team was excited to put into practice. Over several years, we rolled it out across print and digital materials, uniforms, and throughout the physical facilities.
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Deliverables: Print, Web, Email, Environment, Social, Video
My Roles: Account/Client Relations, Art/Creative Direction, Brand Management, Concept Development, Content Creation, Design Management, Graphic Design, Production Quality Control, Project Management, Vendor Management
My Roles: Account/Client Relations, Art/Creative Direction, Brand Management, Concept Development, Content Creation, Design Management, Graphic Design, Production Quality Control, Project Management, Vendor Management
