BRAND & CREATIVE EXECUTIVE • GREATER CHICAGO AREA
A brand is only as strong as the decisions made in its name — every day, at every level.
I build brand systems that scale. From complete institutional rebrands to Fortune 200 governance frameworks, my work creates the visual language, architecture, and standards that let organizations show up consistently — and confidently.
Aurora University Brand Transformation
Rebuilding an Institution's Visual Identity From the Ground Up
Music by the Lake
Refreshing a Beloved Brand to Grow a New Audience
Willow Root
Designing an Identity as Confident as the Philosophy Behind It
Bend Yoga
Building an Identity To Break Every Yoga Brand Convention
The Fischoff Inspiration Celebration Gala
Designing an Event Identity Rooted in the Music at Its Heart
01 Brand Identity systems, brand architecture, and governance at scale. View work →
02 Creative Campaigns, events, and integrated creative that performs. View work →
03 Leadership Building and leading creative departments that produce exceptional work. View work →
FORTUNE 200 • AI-FORWARD • BRAND IDENTITY • CREATIVE LEADERSHIP • CAMPAIGNS
