The Unique Challenge
• Managing brand equity for a $1.3B Fortune 200 commercial real estate brand across 112K employees in 300+ offices in 80+ countries while maintaining brand coherence
• Navigating 30+ Naming (service and product) and M&A integrations and partnership agreements annually protecting brand equity during organizational growth
The Strategic Solution
• Developed comprehensive global brand governance framework
for Masterbrand architecture, M&A integration, naming protocols, sub-brand solutions, and partnership agreements
for Masterbrand architecture, M&A integration, naming protocols, sub-brand solutions, and partnership agreements
• Established strategic advisory role in M&A processes to ensure
brand architecture alignment from deal inception through
completed brand transition
brand architecture alignment from deal inception through
completed brand transition
• Created scalable naming framework with streamlined processes
to account for high-volume product and service naming with
minimal bespoke solutions
to account for high-volume product and service naming with
minimal bespoke solutions
• Conceived partnership agreement playbook and brand treatments enabling autonomous brand consultation for stakeholder enablement
• Partnered with C-suite executives, product stakeholders, and marketing leaders to navigate strategic brand decisions
ensuring positive outcomes
ensuring positive outcomes
Measurable Impact
• Successfully advised on 30+ Naming and M&A brand
integrations with zero brand equity loss incidents
integrations with zero brand equity loss incidents
• Maintained brand coherence delivering $1.3B brand valuation
• Established replicable M&A integration framework adopted
as company standard
as company standard
• Enhanced stakeholder confidence through proactive brand
risk management
risk management
Key Leadership Competencies
• Executive-level strategic thinking in complex global brand management
• Ability to balance growth ambitions with brand equity protection
• Expertise in leading organizational change while maintaining
brand integrity
brand integrity
