Key Impact
90% Conversion Increase • 6 Weeks→3 Days Production Time • $12K Savings Per Campaign • 5x Faster Insights • 100% Team Adoption
The Unique Challenge
• Growing integrated marketing agency needed to scale and speed up creative capacity to improve campaign performance while managing costs in competitive market requiring innovative approach to efficiency and quality
• 15-person creative team lacked framework for integrating AI tools, resulting in inefficient workflows, extended production timelines, and missed performance optimization opportunities
• Client demand for faster turnarounds and improved results required transformation of creative operations without compromising quality, maintaining team morale, or increasing headcount in resource-constrained environment
• Agency needed sustainable competitive advantage through technological innovation while building internal expertise ensuring long-term capability rather than external vendor dependency
The Strategic Solution
• Partnered with Head of Creative and Strategy to develop comprehensive AI integration strategy across all creative operations from initial analysis through final production and optimization
• Led evaluation and implementation of AI technology stack including Motion analytics for creative performance optimization, custom LLM development for client-specific insights, and generative AI tools for rapid content creation
• Pioneered AI-generated video strategy featuring human avatars, eliminating influencer dependencies while maintaining authentic brand voice and engagement quality
• Designed and delivered hands-on training program for 15-person creative team, establishing continuous learning framework for technology evolution and capability advancement
• Created performance measurement systems tracking efficiency gains, cost savings, quality metrics, and client satisfaction demonstrating transformation impact and guiding ongoing optimization
• Established change management approach ensuring team adoption and enthusiasm while maintaining client service quality throughout operational transformation period
Measurable Impact
• Achieved 90% increase in campaign conversions through AI-optimized creative performance and strategic insights enabling faster testing cycles and data-driven optimization
• Reduced video production timeline from 6 weeks to 3 days while delivering $12K cost savings per campaign through eliminated influencer dependencies and streamlined production workflows
• Enabled 25% client growth without additional hiring through increased production efficiency and faster turnaround capabilities
• Accelerated insight generation by 5x and testing velocity by 4x, enabling faster market response, competitive advantage, and superior campaign performance for clients
• Achieved 100% team adoption within 3 months through change management approach, demonstrating successful cultural transformation
• Maintained 100% client retention through faster, enhanced capabilities proving commercial viability of AI-integrated approach
Key Leadership Competencies
• Change management leadership transforming team capabilities, operational workflows, and organizational culture while maintaining service quality and team morale throughout transition
• AI strategy development with systematic technology evaluation, implementation planning, and performance measurement ensuring sustainable competitive advantage
• Team enablement expertise building confidence and competency in emerging technologies through hands-on training, continuous learning frameworks, and ongoing support
• Performance optimization methodology establishing data-driven approach to creative testing, campaign analysis, and continuous improvement delivering measurable client results
• Cross-functional collaboration partnering with agency leadership and client executives to align technology strategy with business objectives and revenue growth goals
