The Unique Challenge
• Integrated marketing agency needed to drive significant revenue growth and competitive differentiation in crowded market
• Clients required innovative approaches to stand out in saturated digital marketing landscape
• Cross-functional team needed strategic leadership to deliver breakthrough creative solutions with accelerated timelines
The Strategic Solution
• Led cross-functional agency team of 10 professionals across account management, production, talent, media, design, copywriting, and web development
• Pioneered industry-first video-centric content platform strategy, creating TalkingPlantProtein.com as comprehensive news source for plant protein industry
• Identified partnership and innovation opportunities in collaboration with C-suite leadership for business development
• Partnered with client executives on strategic business development initiatives expanding partnership scope
• Established operational systems and processes improving team efficiency and client delivery success
Measurable Impact
• Drove 175% growth in agency revenue through strategic business development and innovation
• Launched TalkingPlantProtein.com generating 8K organic monthly views (5.3x benchmark) in the first three months with zero paid media investment
• Delivered successful platform launch on accelerated 6-month timeline from conception to launch with daily content publishing
• Enhanced team collaboration and cross-functional project delivery capabilities achieving 100% client renewal rate
Key Leadership Competencies
• Innovation leadership and ability to pioneer new content approaches
• Cross-functional team management in fast-paced agency environment
• Strategic business development driving measurable revenue growth
