The Unique Challenge
• Fortune 200 global brand across 300+ offices in 80+ countries lacked brand understanding resulting in inconsistent brand execution
• Manual brand management processes were inefficient and couldn’t scale with rapid organizational growth
• Need to maintain brand distinctiveness while enabling local market relevance and driving operational cost savings
The Strategic Solution
• Streamlined comprehensive global brand center housing 20K+ brand-compliant assets, guidelines, and toolkits to improve user experience and brand knowledge
• Trained and enabled 2K+ global brand ambassadors establishing network of brand champions for advocacy and consistent execution
• Led development of AI-powered JLL Brand Assistant chatbot and Brand Tone of Voice features
• Created strategic vendor management approach and internal capability building for operational efficiencies
Measurable Impact
• Achieved 23% improvement in brand enablement across all
global touchpoints
global touchpoints
• Delivered $250K annual cost savings through strategic vendor management and internal capabilities
• Enabled 16K monthly users accessing centralized brand
resources globally
resources globally
• Activated 2K+ brand ambassadors trained for consistent brand execution across markets
• Reduced requirement for brand compliance oversight and
brand errors through AI-powered tools
brand errors through AI-powered tools
Key Leadership Competencies
• Innovation leadership in AI-powered brand operations and management systems
• Ability to scale brand excellence across complex global organizations
• Strategic integration of emerging technologies with traditional brand governance frameworks
